Today is the start of the Stockholm Furniture & Light Fair! Running February 7-11, it is the world’s largest meeting place for Scandinavian design. Cecilia Nyberg, Project Area Manager of the fair, tells us a bit more about the event and what to watch out for in 2017.
Archello: Could you tell us a bit about the Stockholm Furniture & Light Fair, in particular, its aims/goals as a design platform?
Cecilia Nyberg: We want to and maintain and develop it further as the largest and most important meeting place for Scandinavian design. We want to be a platform where we raise important questions for the industry as for example sustainability. We also aim to be Scandinavia´s display window of design and architecture abroad. We will continue to work for to develop the whole city of Stockholm as a design arena, with further development of Stockholm Design Week.
Archello: What in your opinion makes Scandinavian design unique?
CN: Scandinavian design is the world´s leader in sustainability and circular economy. There is often focus on the function and a there is often a well thought through idea behind the products with awareness of the circular economy, regarding materials, transports, production process and so on.
Archello: Which designers and projects are you most excited about this year and why?
CN: We are excited about our own exhibitions – for example we have invited the Spanish artist and designer Jaime Hayon to make an installation, Swedish Note Design Studio has created The Design Bar, which is a cross between an exhibition and a top-class restaurant.
And about our Trend Exhibition 2017/18, which has been created by stylist Lotta Agaton. It is always very interesting to see the young designers in Greenhouse, our hall for young promising designers.
Archello: What do you expect to see more of in 2017 in terms of design trends out of Scandinavia?
We think that we will see even more of companies and designers working with sustainability and circular economy, taking responsibility in the production process, the use of materials, innovations and so on. We also think there will more collaborations between Swedish designers and foreign companies and vice versa.