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We’re introducing one themed collection every week to be curated by a leading architect or curator in their field. So far our guest curators have been MVRDV, A10 Magazine and FR-EE Fernando Romero Enterprise. Listed in order they curated collections on Young Dutch Talent, Visionary Lofts and Los Arquitectos Mexicanos.

The three collections so far.

The aim of each collection is to provide an online exhibition of projects and/or products that best represent a current trend or theme in the industry of architecture and design. Some examples of upcoming collections are: Parametricism Takes Over, Robots Building Stuff and Made in China. Watch out for these coming up this year.

Every week the Archello editorial team sits down to discuss what they think are current trends. Once we decide a collection we then go about selecting a curator. The criteria for each curator is that they must be a leader in their field which is related to the theme. For example an upcoming collection titled “Interactive Lighting” is to be curated by Studio Roosegaarde, who in 2012 won the Media Architecture Award. This does not mean that we only choose well known designers or journalists to be curators. In fact we’re aiming to balance well known designers with some great up and coming thinkers.

Previously Archello’s editors curated the weekly collections. We decided to replace this with real experts. Archello is a platform where the content is generated by our thousands of users. We felt it was only right that the collections were also curated by our users, instead of Archello’s editors.  Now the editorial team is the go between and researcher for each curator.

Collections on homepage

With each collection the curator provides a short editorial, giving an insight to their choice of projects and/or products. It is also an opportunity for them to highlight areas of development and critique.

We’d like to invite designers, architects, journalists and experts to get in touch if they would like to curate a collection. Please email editorial@archello.com with a suggested theme for curation. We would love to hear from you.

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Today is an accumulation of 1 and a half years work by the Archello team. We’re very proud to announce Archello 3.0, the new way to discover architecture and design.

More information will follow by me and the team. For the time being here is our press release…

 

The new way to discover architecture and design

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 Archello 3.0 introduces a personal curated stream of projects and products from the world’s architects and designers.

Amsterdam, Netherlands – July 2, 2013 - Archello (www.archello.com), the platform for architecture and design, has introduced a number of new features to the site.  Users can now curate their own stream of projects and products from their favourite companies in the industry.  Bookmarking their favourite content is now possible, so that users can refer back to it for inspiration or use in their own projects. Each week a collection based on a current theme in the industry will be presented on the site and curated by a distinguished  person or practice.

The Stream - More than 27,500 companies use Archello to present their work – from world renowned architects such as Zaha Hadid, MVRDV and SOM to building manufacturers such as Interface, FLOS and MOSA. Users can ‘follow’ them and receive their latest updates in their personal ‘stream’ which performs like a newsfeed.

 “The Stream allows users to take the best bits from Arc­­­hello’s global platform and put them on a personal and local level. For example, they can now follow companies in their country and get a stream of only regional projects and products.” - Martijn Postmus, CEO

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Bookmarks – A new bookmarking functionality has been implemented. Whilst browsing the platform users can bookmark their favourite content for future reference. This can be used by creatives when looking for inspiration and solutions.

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Curated Collections – Each week Archello’s editorial team will select a current theme in the industry and ask a curator from a distinguished firm or specialism to provide a selection of projects or products to present an informed outlook on that theme. A short editorial by the curator will compliment the collection. Example collections are: Ultra Minimal Japan, Interactive Lighting and Printed Façades. The first collection is curated by MVRDV, titled ‘Young Dutch Talent’. Link to first collection:  http://www.archello.com/en/stories?tag=Young%20Dutch%20Talent


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Notes to editors
Archello is the platform for architecture and design, where you can discover and present the world’s projects and products. Archello’s mission is to connect the whole built environment and make the industry more transparent and efficient. The company is the sister company to Architectenweb, the largest website for architecture in the Netherlands.

 

Press images: https://www.dropbox.com/sh/xw2mr9hgavmdbpp/UeOnk1mtfR

URL: http://www.archello.com/en

Press contact: Mark Studholme, + 31 (0) 35 699 30 55, mark.studholme@archello.com

A selection of media partners: A.Mag, CityVision, Objekt, Architectenweb, Workshop, Ventura Lambrate, NeoCon, Materia, 100% Design, LEAF Awards, IIDEX Canada, Habitat Expo, Architect@work

A selection of sponsors: Interface, Tata Steel, Flos, Rockfon, Rockwool, Fakro, TATA Steel, Renson, ARCO, Espero, Gira, Schuco,  Rockpanel, Forbo, Hunter Douglas

 

 

 

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Archello was created as an open platform, where anyone can join and present their projects and products. Openness is important to us. Therefore we have created a blog where the Archello team will communicate their ideas, explain developments and offer thoughts on the Architecture and Design industry.  We would like feedback from you on our posts, so please let us know what you think in the comments.

To make things easy we have created four categories:

Communicating Architecture and Design

Developments in social media, trade shows and blogs has changed the way companies in architecture and design communicate. We will be highlighting different methods of communication  in the industry from the significance of events such as Ventura Lambrate to how one architect got over 1 million Facebook likes.

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Introducing

We often get questions such as: what makes a good profile on Archello? how does my project or product get featured? Or how can I get the best out of Archello? Here we will introduce examples of effective profiles, projects, products and people.

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New stuff we’ve implemented

Archello is never out of BETA mode. There is always a new development round the corner. We want to inform you about these new developments, why we made these developments and ask what would you like?

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The Collections

Every week Archello’s curatorial team creates a collection of projects and/or products based on a current trend or insight in the industry. These collections aim to inspire and inform. Our curatorial team will provide an editorial on each collection. This will also include insights into the collection for example interviews with guest curators.

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So here it goes. We want to hear from you, maintain the openness and one day we will fulfill our mission:

“To connect the whole built environment and make the industry more transparent and efficient.”