Archello are very pleased to announce that we are official online partner of Vision London event, which will be held at Olympia, London on the 2 and 3 June.  Created specifically for architects, specifiers, end users and construction sector suppliers, the annual event aims to bring these communities together to discuss, debate and showcase the latest innovations and developments in architecture, design and the built environment.

Vision London will focus on innovative building products, materials and technology, as well as new and inventive solutions that facilitate better building design. More than 4,000 visitors are expected to attend the event and over 100 organizations to exhibit.

The event’s seminar programme, featuring over 100 speakers, will cover the four themes of ‘Future Materials and Systems’, ‘Technology’, ‘Innovation in Architecture and Design’, and ‘Building for Health and Wellbeing’.

“Our seminar programme will cover a diverse range of topics relating to the creation of future built environments,” says Mike Costain of Vision. “But to ensure the very highest calibre of debate and discussion we wanted to secure the participation of some of the industry’s most authoritative figures.  We are delighted to have the support of such high calibre individuals and are confident their involvement will play a key part in the delivery of a lively and thought provoking series of seminars and debates at this year’s Vision London.”

Through a series of lectures, live debates and practical seminars, alongside a carefully curated exhibition of cutting edge products, Vision will provide the meeting place for professionals connected to the built environment.

For more information please visit or email: or call 00 44 203 3633 2237


winner competition photo

 winner competition photo

Have you ever thought about promoting your product in a different way to attract the interest of the architecture and design community?

You have developed a new product. Now, you want to share your innovation with professionals from the built environment. You want architects and designers to use your product in their projects. How to achieve that? One way is to organize a competition. It is an attractive and lucrative way to get people engaged with your product.

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It will ultimately bring more traffic to your website, raise company and product awareness, and procure your niche in the industry.

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Archello can give your brand the powerful boost it needs to go viral. In addition to organizing competitions, the Archello team can support your company that has already organized one. Take a look at how we helped a competition organized by Interface to go viral.

Already inspired and eager to learn more? Feel free to visit:


moscow urban forum


Last month Archello had a chance to attend Moscow Urban Forum, MUF. The fourth edition of the forum took place at the Central Exhibition Hall Manezh from 11 to 14 December, 2014. The forum serves as a venue for discussion, where the leaders of Russia’s largest cities have the opportunity to discuss their most pressing issues and projects with international experts, developers and business people. This year’s forum included around 4,700 participants from 20 countries. The main topic discussed during the sessions was the “Drivers of City Development”. (In 2014 for the first time the MUF had an international Partner City – Singapore.)

In 2014 for the first time Archello was chosen to be part of the international selection of Media Partners and attended this high profile event. Archello is happy to be able share the knowledge learnt and bring it to the attention of all urban architecture enthusiasts.

During the industry event at the opening session, Sergey Sobyanin, the Mayor of Moscow City, commented:

“A city is both a living organism and something that can be placed and managed. A megalopolis, such as Moscow, can descend into mega-problem, or it can evolve into a successful mega-metropolis. That is our main goal.”

On the first working day of the forum, mayors, city managers and specialists in urban planning discussed global trends in governing cities and metropolitan areas, the future of urban infrastructure, keys issues and challenges arising for modern cities and their role in the development of national interests.

On the second day, per tradition, participants addressed the problems and potential of the Russian capital. Moscow is one of the largest city in the world, both in terms of population and GPD (gross domestic product). In the past few years Moscow has been growing rapidly. Now, as the Russian economy experiences a slowdown, Moscow needs to activate its internal development potential.

During the Forum members of the Moscow Legislature presented on their new project “The Moscow River as a Source of Urban Regeneration”. The river has determined the development of the city for centuries, however currently its potential is not being fully utilised. The project showed how the regeneration will return the river to the city and add new functions of a huge area on the city map – Zaryadye Park.  

Moscow Urban Forum Festival, the special open programme of the Moscow Urban Forum, has been held simultaneously as the addition to professional program.

At the forum Archello attended great lectures and panels. We have met many professionals from Asia, North America and Europe. One of them was Greg Clark, cities development expert. You can find the interview with Greg Clark below – we spoke about the future of urbanization, spatial strategies for cities and perspectives for cities growth.

We hope to visit the next edition of the Moscow Urban Forum!


Interview with Greg Clark

Greg Clark – has led reviews in over 100 cities globally; the Chairman of the OECD Forum on Local Development Agencies and Investment Strategies, (Paris); Senior Fellow of the Urban Land Institute, (London); his roles in the UK range from advising the Deputy Prime Minister, to acting as Executive Director of Strategy and Communications for the London Development Agency.

Klaudia Kaleta: There are many representatives of Asia at the forum. Does it mean that Asia can be seen as example of great urban development?

Greg Clark: There are people from everywhere – from Asia, North America and Europe. Moscow becomes for this time the bridge between Europe and Asia, a place where representatives of both continents can meet. Like Istanbul in the past.

However, it is true that despite partly Western heritage, Moscow represents challenges typical for contemporary Asian cities – the huge scale, transportation, rapid growth of population. Its dynamics are more similar to Shanghai, Hong Kong and New Delhi than to Paris.

Singapore is the Partner City of this year’s forum. Do you think this city and Moscow have much in common?

The example of Singapore is an important lesson and demonstrator city for the whole world. Singapore have grown from the poverty to one of the top 20 cities in the world in 50 years

It was possible thanks to investment in healthcare, education, housing, transportation and spatial strategy to scale up. Combining those five factors made Singapore the efficient city.

Note: Singapore is city-state that became independent in 1965.

Can you clarify what spatial strategy means in this case?

There are four cities Singapore, Hong Kong, Seoul and Tokyo that decisively changed their spatial model. From single centre – everybody going in and out – to multiple city centres with high capacity city transport and medium density-quality-price housing. This model is applicable almost everywhere in the world, also in Moscow. It took fifty years for Singapore to become one of the top cities in the world but it should not take so long to Moscow. I think it will take around twenty years to see the real change.

And what are the key factors that determine the growth?

It is very important for the government to become very pro-active player in three things. First of all, land ownership. Changes which I described are almost impossible to make if you have the land divided between many private owners. The city has to take the land. The second thing is the efficient tax system. The tax system has to be able to work in a way that when city creates the value by park, public spaces etc., it should also have the power to bring some value back. The last thing is planning system, a city should be able to set out a vision and follow it with a discipline and no exceptions to the plan.

The Moscow Government is planning to build the second Moscow on the north of the city. Is it going to be a new driver of development?

In the long-term – yes. In the short and mid-term – centres are in the Moscow. I think Moscow river is the geographical space to create the multiple centres city, but also much more housing. This will also help with reducing the congestion and keeping people in the centre – good quality public housing and affordable private houses.

With people driving in and out the centre there is a big problem with transportation – it is a worldwide problem, experienced by Moscow as well. Do you have any clues for that?

One: you need to have fewer people driving. There are two ways to do that, first – more people living in the centre, so you don’t need to drive; two: increase and improve public transport. Second thing, more centres. When you have poli-centric city, people are going different directions, not only in and out of the centre. Plus charging people for using their cars, so parking, congestion charging etc.

What do you like the most in Moscow? How do you see its future?

I come from London. The British had an empire, so there are many things to be proud and ashamed of. Moscow is similar, it is also a postimperial city. I see the opportunity here. Moscow, as a global city with many links to others, has a chance to become influential again. Not in military sense but in the sense of soft power – culture, human capital, education etc.

I think Moscow will have a great design ethics based on Moscow river revitalization. The river is DNA of the city and I hope to see some interesting design connected to it, something that expresses the spirit of Moscow again.


Taking place in January, the sixth edition of the Toronto Design Offsite Festival (TO DO) became a platform for beautiful making that is community-based and open to everyone. With 78 events, exhibitions, and window installations happening across the city, TO DO embraces all design disciplines and cross-disciplinary collaborations and practices. Festival focuses on innovative and emerging work in industrial design, interior design, site-specific installations, architecture, and graphic design. This is an exciting opportunity for the public to come into direct contact with contemporary design in its diverse forms, for a new generation of designers to get inspired, and to meet local designers and makers, as well as designers from across Canada.

TO DO was founded  with a group of designers and curators in 2010. It stemmed from a desire to create a community around some amazing independent exhibitions, such as Come Up To My Room, Radiant Dark, Capacity and Tools. TO DO started small, we didn’t know we were creating a festival. What we did know was that we wanted to feature and promote what was going on in the city – stress Deborah Wang (Creative Director) and Michael R. Madjus (Communications Coordinator).

This approach can be easily seen during the Festival. TO DO celebrates the unique diversity of Canada’s energetic design scene, providing exposure for the country’s most promising designers and introducing the public to the practice of design. We don’t choose the theme for our exhibitors, we want to be a festival that’s open to all. Also to the unexpected. This can be challenging, especially to maintain a certain level of quality, but it is very rewarding – say D. Wang and M. Madjus.

This year curators’ were very excited about the window installation ‘Outside the Box’, the project based on trust and suprise. Design correspondents from cities across Canada and the U.S. selected pieces to include in their respective boxes, so nobody was sure what will arrive until show starts. Libs Elliott pushed boundaries of the design at this years TO DO – he used generative design to build handmade quilts. What does that mean? The quilt designs are made using a programming language called Processing, so not only is each quilt handmade, each quilt also bears a unique composition. The product that seems to continually amaze is the slip-cast porcelain work of Jeremy Hatch. Jeremy casts everyday objects – often ones that are robust and durable, such as woven rope or a sink – out of porcelain, defying our material expectations.

Toronto is the perfect place to host the festival because Canadian design has a lot of roots here. The best city to show contemporary design is one that is “home” to the creative people and institutions, but also a city that is adaptable, offers new possibilities and allows for interaction and growth – say D. Wang and M. Madjus. With a very positive reception from the community and abundance of enthusiasm the Festival have been able to grow exponentially. One key difficulty is funding. While organizers haven’t fully overcome this hurdle yet, they are optimistic and continue to work hard to both produce a top-notch festival and secure on-going funding sources – two aspects which they feel will continue to feed each other. A new sponsorship from Keilhauer gives new confidence in this respect.

Hope to see you there next year!


how its made - 2000px width

how its made - 2000px width

January 15, 2015 – Archello presents How It’s Made, showing how great buildings are made. Finally, architects and designers, who want to know how a great building is made, can find it at

Archello’s How It’s Made concept describes how different parties are involved in a building project, ranging from the vision of the architect, engineers and contractors to specific products delivered by manufacturers. How It’s Made not only reveals the vision behind a building but it also connects all parties involved, making Archello a rich source of content for architecture and design.

“Archello’s concept How It’s Made is like the IMDB movie database for the architecture and design industry. How It’s Made positions Archello as the platform where all parties can demonstrate their contribution to a building project.” comments Martijn Postmus, CEO, Archello

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The revolutionary idea of How It’s Made will change the way architectural projects and the parties involved are presented and documented. Archello has a rich database with over 25,000 connected companies which published more than 100,000 project and product stories. A large increase of companies from all disciplines are adding thousands of new stories each month presented by various professionals – from contractors, floor designers, kitchen manufacturers, interior architects, photographers to technical engineers. Archello is the platform that connects the architecture and design industry.

Discover How It’s Made

Discover the products, stories and building teams behind amazing buildings such as the Heydar Aliyev Center by Zaha Hadid, Museo Soumaya in Mexico, Torre Agbar by b720 Fermin Vazquez Arcquitectos , De Rotterdam by OMA, Marina Bay Sands by Safdie, where architects, manufacturers and engineers compile together.

To explore other How It’s Made stories, please visit

For more information and press images, please contact:



Martijn Postmus


Gabriela Venkova







Photographer: Jan Paul Mioulet, DAPh

Amsterdam, the Netherlands, 11 November, 2014 – Archello, the international platform for architecture and design, announces outstanding results after being present at three editions of ARCHITECT@WORK.

Archello is proud to announce its treble win with its media partner ARCHITECT@WORK, the international trendsetting products and materials exhibition for architects and interior designers.

The exhibition is based on a unique concept, where selected exhibitors showcase their latest innovative products, materials, applications, and services at a standardized stand to architects, interior designers, engineers and professionals from architecture and design community.

Archello is meeting over 50,000 architects around the globe during sixteen editions of ARCHITECT@WORK. Archello’s network is exponentially growing and giving the exclusive opportunity to manufacturers to be noticed by architecture and design community of the highest expertise.

ARCHITECT@WORK is an exclusive event for architects and interior designers, which travels around the world and has already been in the Netherlands, France and Germany.  After the successful completion of three editions of ARCHITECT@WORK, Archello’s website has been generating substantial increase, in addition to the increase in numbers of our newsletter subscribers.

Meeting industry peers during the event, Archello managed to collect feedback throughout ARCHITECT@WORK Paris edition:

“A great networking event that gathers architecture and design professionals, introducing you to the latest product releases and trends. These inspiring two days gave me the opportunity to meet Archello, a high profile platform on which I will definitely consider publishing my work.” Raphael Bouchemousse, CEO ID-wad ARCHI


“ARCHITECT@WORK is an excellent networking opportunity that provides architects with the latest trends in the architecture and design industry. At the same time Archello is the perfect place where I can browse and filter different products allocated in preferred categories – products which can be of a great use in my projects.” Venislav Vasilev, Director Futura Wood

In the upcoming year you can meet Archello in one of the sixteen editions of ARCHITECT@WORK located in eleven different countries, choose your preferred location and join us for a live conversation.

For more information about the upcoming events, please visit


For more information and press images, please contact:


Martijn Postmus


Gabriela Venkova







ARCHITECT@WORK Productguide powered by Archello

All products introduced at ARCHITECT@WORK will now be presented by Archello on the ARCHITECT@WORK website. ARCHITECT@WORK and Archello formed an extensive partnership last week with a big advantage for the visitors of the sixteen editions of ARCHITECT@WORK being that all exhibiting products will be shown on the website in one comprehensive overview. All products can also be viewed on Archello.

For its online product guide ARCHITECT@WORK was looking for a professional partner that shared its global presence and similar growth ambition. With its unique formula to show all sides of the story in the building process of a project, Archello is currently growing with more than 1000 followers a day, leading to an active community of up to half a million creative professionals. With employees in Europe, North America and Asia, Archello is an organization that operates worldwide.

ARCHITECT@WORK Productguide powered by Archello
ARCHITECT@WORK Productguide powered by Archello

For the online product presentation, the ARCHITECT@WORK website will use Archello’s advanced Content Management System (CMS). The product presentations on the ARCHITECT@WORK website will be presented completely in the ARCHITECT@WORK style. Using an automatic link with the Archello CMS, products will appear on both websites. The reach of the product presentations will thereby increase by tenfold. A win-win situation.

In Archello we found a partner that shares our growth ambition and can support this with their platform,” explains Nathalie Sandra, Group Exhibition Manager, ARCHITECT@WORK.

Archello has been teaming up for several years with ARCHITECT@WORK as media partner for several exhibitions. Through this, we already discovered how we can enrich each other. We look forward to developing this partnership in the coming years,” explains Martijn Postmus, Founding Director, Archello.

The strength of ARCHITECT@WORK is based on a unique exhibition concept, where selected exhibitors showcase their innovative products, materials, applications, and services in a standardized stand to architects, interior designers, engineers and other subscribers. Currently, there are 16 editions of ARCHITECT@WORK in the following countries: Belgium, Denmark, France, Germany, Italy, Luxemburg, Austria, the Netherlands, UK, Switzerland, and China.

About Archello
Archello is a globally active platform for architecture and design. Archello’s mission is to connect the entire building community to make the profession more transparent and effective. Currently more than 20,000 companies present their projects and products on Archello. Thousands of these companies are growing new followers each day and are building up their online community. More than half a million active professionals use Archello to discover new projects, products and events.


For more information and press images please contact:

Martijn Postmus

Nathalie Sandra


Manufacturers are becoming much more aware of the need for good quality content related to their products, services and importantly their reference projects. This content can be used to share across social media, SEO and in print. Here are some interesting facts why:


The major search engines are focussing on creating the best possible user experience, which means sites that offer relevant information stand to gain the most visibility. Investing in original, quality content creation is essential to SEO success. Social network marketing has in past years become as important as SEO. Quality content shared on social media has a higher virality and claims your company’s niche in the industry. In the architecture and design industry every company has their story to tell about their products but also about their reference projects. Who did this company work with to create this project? Why did they choose to work with them? What specialties did they bring to the project? These are all the questions architects, designers and specifiers ask for when looking to work with a company that can supply them with the expertise and products they need.

At Archello we have over 4 years experience developing this kind of content for special clients. We have decided to open these services to our members and explain what we offer below.

Project stories.

There is a reason why architects chose to work with your company on a certain project. Other architects want to know this reason. This is why it is so important to write interesting project stories from your companies point of view. What products were used and why were they used? Why is this project significant for your company? We can help you create these stories, with the right keywords relevant to your company and interesting for architects to read. These stories can be used in your own communication, on Archello and website.


Social media posts.

Social media posts need to inspire and inform. They should be short and attention grabbing. Understanding what your followers want to see and read is key to an effective social media strategy. With over 4 years experience in managing Twitter, Facebook, Pinterest, LinkedIn, Instagram and Tumblr accounts for Archello, architects and a number of high end manufacturers such as FLOS and 3FORM, we can help put together the most effective posts aimed at architects and designers.


An example of a good project story.

The recently completed Heydar Aliyev Cultural Centre in Baku, Azerbaijan, has not only been shortlisted for the World Architecture Festival Awards, but has also been selected as a finalist for the Inside 2013 interior  design awards. The spectacular new cultural centre impresses both by its sheer scale and its innovative design. Named after the third president of Azerbaijan, the governmentcommissioned building was designed by renowned Iraqi-British architect Zaha Hadid.

Acting as a vibrant meeting place, which houses an auditorium, exhibition areas and various public spaces, the Heydar Aliyev Cultural Centre has already become an important force in local cultural life. With its white curving forms, it is a distinct landmark in the urban landscape, while the centre’s arts and events programme contributes to a better understanding and the strengthening of Azerbaijani culture.

Hadid insisted on working with Bolidt on this project. The centre features 15,000m2 of Bolidtop® 525, spread over the vast floor area of the het five-storeyed building. The design concept with its flowing white lines is continued in the interior. The glazed facades of the building allow natural light to flood the interior spaces, which complemented by elegant strips of white neon on the ceiling, adds extra lustre to the immaculately white Bolidt flooring.

Because of the great number of visitors and activities at the centre, Bolidt has installed sound-damping floors in several spaces. Bolidt has specifically developed the Bolidtop® 525 Combi system for the museum sector, one of the many specific sectors that Bolidt supplies with specialist solutions. All the systems in the Bolidtop® range are non slip, wear resistant and extremely durable, allowing het Heydar Aliyev Cultural Centre to focus on surprising its guests with highquality cultural offer for many years to come. Bolidt will continue to focus on the worldwide application of its flooring systems.

By Bolidt flooring working with Zaha Hadid on a project in Azerbaijan.



If your company is interested in us writing your project stories and creating content please do get in touch. We can help you with creating an effective content creation strategy.

Contact Tom Kolnaar ( tel:+31 (0)35 – 699 30 55



We would like to welcome some of our new members to Archello. All of which are known for working with some of the world’s best architects and producing high end building products.


Leicht (sponsor) -

A world leader in kitchen design and manufacturing. They have an extensive portfolio of projects many of them already published on Archello.



USM (gold)

Producer of the famous modular storage system Haller. USM designed and produce one of the design classics of the past century and it is still as modern and relevant as ever.



Steelcase (platinum)

In their own words “Steelcase has been bringing human insight to business by studying how people work, wherever they work.” Steelcase produce furniture for the contract market all around the world.



Cosentino (sponsor)

Based in Spain, Cosentino is the name behind global market brands for quarts surfaces such as Silestone the nati-bacterial quartz worktop.



Archello 3.0 introduced a personal stream, improvements in following companies and increased exposure of the Follow button. Since then this has led to a significant increase in the numbers of followers for companies. Some companies have done very well. It is not a surprise two of the most prolific architects are leading the race for the most followers on Archello. Zaha Hadid and Foster+Partners have seen an increase of over 400 followers each since two months ago.  Here are some stats I put together to show the popularity of the companies and the accelerated growth they have seen since 3.0. The expected winner of this race, the first to reach 1,000 in the upcoming months, is Zaha Hadid.  It is no surprise, her PR team are excellent at consistently presenting their projects on Archello and updating the profile. By doing this often Archello’s visitors see the updates and want to discover them in their personal Stream by following the company. Included in the below graphic are Hunter Douglas and HI-MACS. These two building product manufacturers have experienced a surge in followers on Archello. Both are members of Archello and have strong social media marketing strategies. Their products and projects are presented on a frequent basis.