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how its made - 2000px width

January 15, 2015 – Archello presents How It’s Made, showing how great buildings are made. Finally, architects and designers, who want to know how a great building is made, can find it at Archello.com.

Archello’s How It’s Made concept describes how different parties are involved in a building project, ranging from the vision of the architect, engineers and contractors to specific products delivered by manufacturers. How It’s Made not only reveals the vision behind a building but it also connects all parties involved, making Archello a rich source of content for architecture and design.

“Archello’s concept How It’s Made is like the IMDB movie database for the architecture and design industry. How It’s Made positions Archello as the platform where all parties can demonstrate their contribution to a building project.” comments Martijn Postmus, CEO, Archello

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The revolutionary idea of How It’s Made will change the way architectural projects and the parties involved are presented and documented. Archello has a rich database with over 25,000 connected companies which published more than 100,000 project and product stories. A large increase of companies from all disciplines are adding thousands of new stories each month presented by various professionals – from contractors, floor designers, kitchen manufacturers, interior architects, photographers to technical engineers. Archello is the platform that connects the architecture and design industry.

Discover How It’s Made

Discover the products, stories and building teams behind amazing buildings such as the Heydar Aliyev Center by Zaha Hadid, Museo Soumaya in Mexico, Torre Agbar by b720 Fermin Vazquez Arcquitectos , De Rotterdam by OMA, Marina Bay Sands by Safdie, where architects, manufacturers and engineers compile together.

To explore other How It’s Made stories, please visit www.archello.com.

For more information and press images, please contact:

 

Archello 

Martijn Postmus

@ martijn.postmus@archello.com

Gabriela Venkova

@ gabriela.venkova@archello.com

 

URL: www.archello.com

 

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Next year we have an exciting development for Archello members. Soon you will be able to view your company profile analytics and generate reports from these numbers. This has been one of the most requested developments by our clients. We believe it will help not just you but also us in understanding how we can help you present a complete and effective profile on Archello. Here is a teaser of how the analytics will look. This functionality is only available to Connectivity members or higher. If you are not a Connectivity member or higher and would like to see these reports early 2014 then you can request to upgrade your profile here: http://www.archello.com/en/page/upgrade

Archello_Analytics

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Our sister company Architectenweb, the  Dutch architecture website, recently carried out a survey of architects and designers in the Netherlands.  The survey produced a number of interesting results. For example, the majority of architects in the Netherlands expect the care sector to be the fastest growing in the next five years. It also indicated that transformation and renovation are the hot themes at the moment.

One question asked which related to specifying products was “how would you best like to request product information?.” The overwhelming answer, for more than 63% of the respondents, was that architects wish to download the information directly.  Only 7.3% of the respondents liked to get product information at trade shows and events.

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In response to this research Archello has developed a new Download Catalogue functionality especially for our Connectivity Members. This allows our members to upload their digital product catalogues to their products. Visitors can now download these catalogues directly from Archello.  Every time a visitor downloads a catalogue the member receives an email providing details of this request and download.

Download-catalogue

If you are a Connectivity Member and have not sent us your catalogues then please do to: dustin.derooij@archello.com. If you are not a Connectivity Member and would like architects to be able to download your product catalogues straight from the product page then please submit your interest here: http://www.archello.com/en/packages-order. We will contact you straight away.

 

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Hi all,

I am the head designer at Archello and this is my first post on the blog.

I would like to explain a little about the redesign of Archello’s icon. After many internal discussions we decided our icon, but not our logo, needed a refresh. To change our logo requires a whole new branding strategy, which we believe was not necessary. We designed the new icon to coincide with the launch of Archello 3.0.

The Old Icon

The old icon contained the two H’s, found in the Archello logo. This was originally designed to compliment the logo, as a sort of side kick. Since then, in my opinion, the icon has become as equal to or more important than the logo of a brand. The icon has overall a greater exposure; on social media, as a favicon and as an app icon. Most of the social media channels name the brand using their own style and text, therefore the name of the brand is not necessary in the icon. It is also not necessary to create an icon that directly compliments the logo. The most important opportunity for the icon is to create something that is memorable, which relates to the brand and is appreciated by your audience.

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The New Icon

The new icon looks very simple but before we finalised on this design at least 20 versions were made. This allowed us to experiment and see what worked best with a number of different test persons. It is kept simple for the main reason that it needs to be recognizable even when scaled to 16×16 px as a favicon. The Archello colour scheme is emphasized, the Archello blue is strongly used as the background colour. The long shadow was introduced for a number of reasons. It raises from the bottom like a skyscraper, relating to architecture. It represents movement and progression, Archello aims to present all the world’s latest projects and products. The design is contemporary and progressive, like Archello’s content.

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If you have any feedback or comments, I would love to hear them.

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We’re introducing one themed collection every week to be curated by a leading architect or curator in their field. So far our guest curators have been MVRDV, A10 Magazine and FR-EE Fernando Romero Enterprise. Listed in order they curated collections on Young Dutch Talent, Visionary Lofts and Los Arquitectos Mexicanos.

The three collections so far.

The aim of each collection is to provide an online exhibition of projects and/or products that best represent a current trend or theme in the industry of architecture and design. Some examples of upcoming collections are: Parametricism Takes Over, Robots Building Stuff and Made in China. Watch out for these coming up this year.

Every week the Archello editorial team sits down to discuss what they think are current trends. Once we decide a collection we then go about selecting a curator. The criteria for each curator is that they must be a leader in their field which is related to the theme. For example an upcoming collection titled “Interactive Lighting” is to be curated by Studio Roosegaarde, who in 2012 won the Media Architecture Award. This does not mean that we only choose well known designers or journalists to be curators. In fact we’re aiming to balance well known designers with some great up and coming thinkers.

Previously Archello’s editors curated the weekly collections. We decided to replace this with real experts. Archello is a platform where the content is generated by our thousands of users. We felt it was only right that the collections were also curated by our users, instead of Archello’s editors.  Now the editorial team is the go between and researcher for each curator.

Collections on homepage

With each collection the curator provides a short editorial, giving an insight to their choice of projects and/or products. It is also an opportunity for them to highlight areas of development and critique.

We’d like to invite designers, architects, journalists and experts to get in touch if they would like to curate a collection. Please email editorial@archello.com with a suggested theme for curation. We would love to hear from you.

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Today is an accumulation of 1 and a half years work by the Archello team. We’re very proud to announce Archello 3.0, the new way to discover architecture and design.

More information will follow by me and the team. For the time being here is our press release…

 

The new way to discover architecture and design

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 Archello 3.0 introduces a personal curated stream of projects and products from the world’s architects and designers.

Amsterdam, Netherlands – July 2, 2013 - Archello (www.archello.com), the platform for architecture and design, has introduced a number of new features to the site.  Users can now curate their own stream of projects and products from their favourite companies in the industry.  Bookmarking their favourite content is now possible, so that users can refer back to it for inspiration or use in their own projects. Each week a collection based on a current theme in the industry will be presented on the site and curated by a distinguished  person or practice.

The Stream - More than 27,500 companies use Archello to present their work – from world renowned architects such as Zaha Hadid, MVRDV and SOM to building manufacturers such as Interface, FLOS and MOSA. Users can ‘follow’ them and receive their latest updates in their personal ‘stream’ which performs like a newsfeed.

 “The Stream allows users to take the best bits from Arc­­­hello’s global platform and put them on a personal and local level. For example, they can now follow companies in their country and get a stream of only regional projects and products.” - Martijn Postmus, CEO

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Bookmarks – A new bookmarking functionality has been implemented. Whilst browsing the platform users can bookmark their favourite content for future reference. This can be used by creatives when looking for inspiration and solutions.

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Curated Collections – Each week Archello’s editorial team will select a current theme in the industry and ask a curator from a distinguished firm or specialism to provide a selection of projects or products to present an informed outlook on that theme. A short editorial by the curator will compliment the collection. Example collections are: Ultra Minimal Japan, Interactive Lighting and Printed Façades. The first collection is curated by MVRDV, titled ‘Young Dutch Talent’. Link to first collection:  http://www.archello.com/en/stories?tag=Young%20Dutch%20Talent


Collection-Screenshot

Notes to editors
Archello is the platform for architecture and design, where you can discover and present the world’s projects and products. Archello’s mission is to connect the whole built environment and make the industry more transparent and efficient. The company is the sister company to Architectenweb, the largest website for architecture in the Netherlands.

 

Press images: https://www.dropbox.com/sh/xw2mr9hgavmdbpp/UeOnk1mtfR

URL: http://www.archello.com/en

Press contact: Mark Studholme, + 31 (0) 35 699 30 55, mark.studholme@archello.com

A selection of media partners: A.Mag, CityVision, Objekt, Architectenweb, Workshop, Ventura Lambrate, NeoCon, Materia, 100% Design, LEAF Awards, IIDEX Canada, Habitat Expo, Architect@work

A selection of sponsors: Interface, Tata Steel, Flos, Rockfon, Rockwool, Fakro, TATA Steel, Renson, ARCO, Espero, Gira, Schuco,  Rockpanel, Forbo, Hunter Douglas

 

 

 

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Archello was created as an open platform, where anyone can join and present their projects and products. Openness is important to us. Therefore we have created a blog where the Archello team will communicate their ideas, explain developments and offer thoughts on the Architecture and Design industry.  We would like feedback from you on our posts, so please let us know what you think in the comments.

To make things easy we have created four categories:

Communicating Architecture and Design

Developments in social media, trade shows and blogs has changed the way companies in architecture and design communicate. We will be highlighting different methods of communication  in the industry from the significance of events such as Ventura Lambrate to how one architect got over 1 million Facebook likes.

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Introducing

We often get questions such as: what makes a good profile on Archello? how does my project or product get featured? Or how can I get the best out of Archello? Here we will introduce examples of effective profiles, projects, products and people.

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New stuff we’ve implemented

Archello is never out of BETA mode. There is always a new development round the corner. We want to inform you about these new developments, why we made these developments and ask what would you like?

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The Collections

Every week Archello’s curatorial team creates a collection of projects and/or products based on a current trend or insight in the industry. These collections aim to inspire and inform. Our curatorial team will provide an editorial on each collection. This will also include insights into the collection for example interviews with guest curators.

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So here it goes. We want to hear from you, maintain the openness and one day we will fulfill our mission:

“To connect the whole built environment and make the industry more transparent and efficient.”