Live from Milan, the capital of design, the 56th edition of the Salone del Mobile.Milano will take place April 4-9, 2017 at the Fiera Milano Rho. This year there will be a new format for the classic exhibition section, along with several exciting events including A Joyful Sense of Work, an exploration of the latest concepts for the contemporary workplace with designs from O+A Studio, UNStudio and more.
About The Salone del Mobile.Milano
The Salone del Mobile.Milano is truly a sectoral benchmark and must-see event for lovers of design. It takes place concurrently with the International Furnishing Accessories Exhibition, Euroluce, Workplace3.0and SaloneSatellite. Each year, ‘the Salone’ as it is known attracts more than 300,000 visitors from 165 countries who are treated to a comprehensive showcase of design that ranges from furnishings to lighting to ideas for the workspace. On average, over 5000 journalists travel to Milan to capture the latest at this industry leading event.Key to the Italian design sector, the Salone del Mobile is supported by The Italian Trade Agency (ICE) as well as the FederlengoAredo Eventi Study Centre. The Italian communication slogan is ‘Be The First to See the Latest,’ a confirmation of the important role the Salone plays in Italian industry.
What’s New This Year:
This year, the Salone is introducing a new format for the presentation of classic furniture and furnishing accessories. Under the headline Classic: Tradition in the Future, Pavilions and 2 and 4 will house a fluid layout with a central promenade that draws visitors into spaces that demonstrate the value of traditional craftsmanship and the skill necessary for the production of classic furniture and objects. Within the space, there will also be a short film presented by award-winning director Matteo Garrone, as well as a one exhibited called Before Design: Classic, which is based on a well-received project presented from the 2016 edition of the event.
Alongside the Salone and its 4 concurrent exhibitions, there will be several events. A Joyful Sense of Work, curated by Cristiana Cutrona will explore evolving ideas about the workplace of the future. Four installations, from America,Asia and Europe will be presented by Primo Orpilla and Verda Alexander/Studio O+A (USA), Arash Ahmadi/Ahmadi Studio (Iran), Ben van Berkel/UNStudio and JeffPovlo/SCAPE (NL) and Alfonso Femia and Gianluca Peluffo/Studio 5+1AA (Italy).
Meanwhile, a second event called DeLightFul, curated by Ciarmoli Queda Studio, will explore the portmanteau of Design, Light, Future and Living. And back for a second edition, the space&interiors event will put architectural finishes in the spotlight. Discover more about space&interiors in our coverage here.
You can also explore more about Salone del Mobile.Milano through their online platform as well as their social channels of Facebook, Twitter, Instagram, LinkedIn, Pinterest, YouTube, and Flicker, which carry the latest information about the 2017 edition.
By Allie Shiell