Archello’s hub in Toronto


For European companies that want to step into the North American continent, Canada is an interesting option. Martijn Postmus, founder and director of Archello, knows this from personal experience. Recently, he moved to Toronto and started a second office there for his online architecture platform.

According to Forbes Magazine, Canada is among the world’s top ten countries for doing business. The country has a high-tech industry, skilled workforce and relatively low cost of living. Moreover, Montreal, Vancouver and Toronto always score high in the international index regarding the best places to live.

In addition, Toronto is the business centre of Canada, with a financial services sector that is among the fastest growing sectors of North America. The city is, right after New York, recognized as the North American city of the future. Toronto and its region are responsible for 19 percent of Canada’s gross domestic product. The city has almost three million residents – twice that number when looking at the Greater Toronto Area – and is growing rapidly. “There is large-scale construction and investment,” says Postmus. “And the end thereof is not in sight.”

A city to live

Archello likes to be in such an environment; a city where a lot of construction takes place. Interesting things happen and there are important contacts walking around. Postmus: “In such a place, we are right in the middle of things.” The company is not the only one that has settled in Toronto. “By now, there are many Dutch companies here”, he says. “It is also nice to work here, since the mentality is business oriented, but relaxed.”

The quality of life also makes Toronto an attractive city. “People like to live here”, says Postmus. “It’s a metropolis full of festivals, situated at a beautiful lake and with natural parks in the area. Mountains with ski resorts are within a few hours drive away; other interesting cities are easily reachable too.”

Toronto is not just a creative and financial centre. The city is also a geographical center. It is located about an hour’s flight away from the other major metropolis in North America, New York, while of course also the rest of the continent is relatively easy to fly to. Toronto is an interesting springboard to the United States. That also goes for Archello and European parties that work together with the networking site.

Complete product

Archello conversely, with its concepts and European collaborations, is an interesting organization for the Canadian architectural and construction industry.

This networking site has an advantage because it introduces concepts with which it has a lot of experience  in Europe, but that the North American market is not yet as familiar with. Archello wants to keep working with that advantage, with the European contacts it already has.

Archello has formed an extensive partnership with a big advantage for the visitors of the international editions of ARCHITECT@WORK. All exhibited products from each and every show are presented in the online product directory in one comprehensive overview, as well as on Archello. The main goal is to increase the reach of the product presentations tenfold.

Architects, interior designers and industry specifiers attending the international events are thus offered two platforms, with great outreach, where they can look back after each event and discover all exhibited products and brands in the online product directory and online at Archello.

ARCHITECT@WORK assigned Archello to represent the organization in North America. This way, both organizations strengthen their clout; they benefit from each other’s network and thus offer a complementary and more complete product together. After all, Archello provides a platform not only for the manufacturing industry, but also for architects, interior designers and engineers.

View More: ©Marek Sikora photography

ARCHITECT@WORK provides for encounters in real life, where people can shake hands and feel the products and materials; Archello offers the complete information. “Under the name ‘How It’s Made’, the involved companies tell their story about a project”, Postmus explains. “The architect, the consultant and supplier can all tell a story from their perspective about a beautiful building they worked on. On the site you also find information about the products that were used in the project.”

View More:

©Marek Sikora photography

What also makes ARCHITECT@WORK interesting and distinctive in the Canadian market is the focus on innovation. “Instead of the size of the stand or the focus on bestsellers, ARCHITECT@WORK asks the exhibitors to present their latest products”, Postmus explains. “This enables them to let manufacturers and suppliers showcase their innovative strength.”

View More:

©Marek Sikora photography


The move to Canada fits the strategy of global expansion that Archello is following. The platform eventually wants to add a third office, in Asia, next to the ones in Amsterdam and Toronto. In addition to these offices there are agencies already in, for example, Chicago and Mexico City. “Concepts know no boundaries”, says Postmus. “A concept like Archello is applicable worldwide. We do refine it locally. We create country portals so that when you login from Germany or France, for example, you will initially see projects and products from your own country.”

If the concept is so international, then why do local branches and agencies? “An establishment is a commitment to the people. Everything can be exchanged via the internet, of course. But if you want to function as a team, you also need a physical place,” Postmus explains. “Canada is an interesting market, so I wanted to be present there. And I thought: if I want Archello to be physically in Toronto, then why not do it myself?”

For European suppliers the office in Toronto can also form a bridge towards North America. “I now have many contacts here, and I think it’s great to connect people with ambitions to each other. I can put companies that look for expansion here in contact with people”, says Postmus. “Of course you can also provide a stage for Archello. And do not be mistaken: Dutch people are seen here as valued and trusted partners. That is something you can build on.”


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The revolutionary idea of How It’s Made changes the way architectural projects and the parties involved are presented and documented.

How It’s Made is all about storytelling. Archello decided to outline a selection of How It’s Made projects presented by top manufacturers showcasing their involvement in the project. Because every project,the products behind it and the parties involved, are important to us.

How It’s Made project: King Fahad National Library  with a story by Sefar

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Photographer: Christian Richters,©Gerber Architekten

The King Fahad National Library was a project undertaken by Gerber Architekten in collaboration with Sefar. The King Fahad National Library, one of the most important cultural buildings in the Kingdom of Saudi Arabia is an outstanding project.

In collaboration with Art Engineering, Sefar developed a new system for covering these large, flat areas for the project the King Fahad National Library.

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Photographer: Christian Richters,©Gerber Architekten

The innovative Light ceiling system is ideal for large, flat, backlit ceilings – whether with artificial or natural light. In this case, the pre-assembled fabric sections were set into specially developed aluminum profiles and successively tensioned.

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Photographer: Christian Richters,©Gerber Architekten

The membrane ceiling filters developed by Sefar were used to utilize the skylight at its most.

During the hours of darkness, the same effect is created by means of lamps installed above the light ceiling. In the middle of the roof is an atrium, below which is an open-plan reading area. Located on the ground floor surrounding the original building is the main entrance hall, exhibition areas, a restaurant, and a book store.

How It’s Made project: Museum Vlaardingen with a story by Q-railing

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©Museum Vlaardingen

In collaboration with Q-railing, Houdijk Architecten came together in the making of this high end museum located in the Netherlands. The main task was to design and restore the current building of the museum.

With Easy Glass Pro by Q-railing, glass alignment is made easy. What is Easy Glass Pro?

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©Museum Vlaardingen

Easy Glass Pro is unique in having base shoes that let you fine-tune the positioning of each glass panel from inside the balustrade. No bolts, screw tightening, scaffolding or special tools required. That, together with the Safety Wedge glass-mounting solution, makes installation incredibly easy and cost-effective.

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©Museum Vlaardingen

How It’s Made project: De Rotterdam with a story  by Villeroy & Boch AG

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Photographer © Ossip van Duivenbode

44 Floors – it took four years to construct the biggest building in the Netherlands – De Rotterdam, or Vertical City, on the bank of the River Maas.

Villeroy & Boch AG came together in the making of De Rotterdam with OMA architects, next to Hunter Douglas, Bolidt, KONE, Vetrotech by Saint Gobain and many more industry experts.


The focus here is placed in the 240 exclusive two to four room apartments,where hand wash basins, table wash basins and cabinet wash basins as well as wall-mounted toilets from the collection of Villeroy & Boch AG were used. The rectangular Subway bathtubs of sanitary acrylic provide for luxurious bathing comfort in each apartment.

In case you want to highlight your involvement in a project of choice, contact our Sales Executive, Guido Mensink at or call us at +31 (0) 35 69 93 055 and get your campaign.



Archello was pleasant to be there introducing Archello Canada with already the largest Canadian project and product guides for the Canadian architecture and design industry. From the hometown of Archello, Toronto we bring the best of IIDEXCanada 2015.

Between all sophisticated brands we spotted Interface, Lauzon Flooring, Panda Windows & Doors, Rulon Internationals and many more.


f6c4b42c-75b8-40e4-a4f3-6a1fd92e8cebGoggle desks by Babini Office


Echopanel by Richelieu

Feel free to check more here.



Greenbuild is the premier event for sustainable building. Attending the event we have seen green, innovative, smart products, new strategies and technologies reinventing the future and the building industry with more creative angle into sustainability.



ShadeLoc by Mechosystems


BabyLED by USAI Lighting

Feel free to check more here.


c7047709-85af-4a06-97b3-ed45409676c6The very first edition of ARCHITECT@WORK Milano was a big hit. This year Archello joined forces again to experience an exciting event heavily attended by architects, interior architects and industry specifiers.

During the event high profile brands presented their novelties to all visitors that were gathered together for two successful days. Among them were brands like Villeroy & Bosch, Renson, Euramax, Interface and many more.

Equal Measure
 by Interface 


AluDesign by Euramax

Feel free to check more here.



The French edition of ARCHITECT@WORK was a nice experience to be part of. This year Archello visited the event again to see trending products and meet with architects, interior architects and industry specifiers. Meeting industry peers during the event Archello picked up innovative novelties from Mosa and Object Carpets.


5a0a2eea-60f5-4411-91ec-5139a52bd5fcMosa Scenes by Mosa

db809e2d-86ae-4b71-926a-3e902d2c56cfWeb Flex by Object Carpets

Feel free to check more here.


Toronto Offsite Design, Toronto

Interior Design Show, Toronto

IMM Cologne, Cologne

Material  Xperience, Rotterdam


Shall we meet for a coffee on one of the upcoming events? For appointments you can email us at with subject line of the event you want to meet at or give us a direct call at 1-647-550-1863 for North America and +31 (0) 69 93 055 for Europe.

winner competition photo

 winner competition photo

Have you ever thought about promoting your product in a different way to attract the interest of the architecture and design community?

You have developed a new product. Now, you want to share your innovation with professionals from the built environment. You want architects and designers to use your product in their projects. How to achieve that? One way is to organize a competition. It is an attractive and lucrative way to get people engaged with your product.

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It will ultimately bring more traffic to your website, raise company and product awareness, and procure your niche in the industry.

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Archello can give your brand the powerful boost it needs to go viral. In addition to organizing competitions, the Archello team can support your company that has already organized one. Take a look at how we helped a competition organized by Interface to go viral.

Already inspired and eager to learn more? Feel free to visit:


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how its made - 2000px width

January 15, 2015 – Archello presents How It’s Made, showing how great buildings are made. Finally, architects and designers, who want to know how a great building is made, can find it at

Archello’s How It’s Made concept describes how different parties are involved in a building project, ranging from the vision of the architect, engineers and contractors to specific products delivered by manufacturers. How It’s Made not only reveals the vision behind a building but it also connects all parties involved, making Archello a rich source of content for architecture and design.

“Archello’s concept How It’s Made is like the IMDB movie database for the architecture and design industry. How It’s Made positions Archello as the platform where all parties can demonstrate their contribution to a building project.” comments Martijn Postmus, CEO, Archello

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The revolutionary idea of How It’s Made will change the way architectural projects and the parties involved are presented and documented. Archello has a rich database with over 25,000 connected companies which published more than 100,000 project and product stories. A large increase of companies from all disciplines are adding thousands of new stories each month presented by various professionals – from contractors, floor designers, kitchen manufacturers, interior architects, photographers to technical engineers. Archello is the platform that connects the architecture and design industry.

Discover How It’s Made

Discover the products, stories and building teams behind amazing buildings such as the Heydar Aliyev Center by Zaha Hadid, Museo Soumaya in Mexico, Torre Agbar by b720 Fermin Vazquez Arcquitectos , De Rotterdam by OMA, Marina Bay Sands by Safdie, where architects, manufacturers and engineers compile together.

To explore other How It’s Made stories, please visit

For more information and press images, please contact:



Martijn Postmus


Gabriela Venkova







Photographer: Jan Paul Mioulet, DAPh

Amsterdam, the Netherlands, 11 November, 2014 – Archello, the international platform for architecture and design, announces outstanding results after being present at three editions of ARCHITECT@WORK.

Archello is proud to announce its treble win with its media partner ARCHITECT@WORK, the international trendsetting products and materials exhibition for architects and interior designers.

The exhibition is based on a unique concept, where selected exhibitors showcase their latest innovative products, materials, applications, and services at a standardized stand to architects, interior designers, engineers and professionals from architecture and design community.

Archello is meeting over 50,000 architects around the globe during sixteen editions of ARCHITECT@WORK. Archello’s network is exponentially growing and giving the exclusive opportunity to manufacturers to be noticed by architecture and design community of the highest expertise.

ARCHITECT@WORK is an exclusive event for architects and interior designers, which travels around the world and has already been in the Netherlands, France and Germany.  After the successful completion of three editions of ARCHITECT@WORK, Archello’s website has been generating substantial increase, in addition to the increase in numbers of our newsletter subscribers.

Meeting industry peers during the event, Archello managed to collect feedback throughout ARCHITECT@WORK Paris edition:

“A great networking event that gathers architecture and design professionals, introducing you to the latest product releases and trends. These inspiring two days gave me the opportunity to meet Archello, a high profile platform on which I will definitely consider publishing my work.” Raphael Bouchemousse, CEO ID-wad ARCHI


“ARCHITECT@WORK is an excellent networking opportunity that provides architects with the latest trends in the architecture and design industry. At the same time Archello is the perfect place where I can browse and filter different products allocated in preferred categories – products which can be of a great use in my projects.” Venislav Vasilev, Director Futura Wood

In the upcoming year you can meet Archello in one of the sixteen editions of ARCHITECT@WORK located in eleven different countries, choose your preferred location and join us for a live conversation.

For more information about the upcoming events, please visit


For more information and press images, please contact:


Martijn Postmus


Gabriela Venkova