Between November 19-21, internationally renowned Salone del Mobile.Milano will be bringing the iconic value and meaning of ‘Made In Italy’ to China with the first edition of the Salone del Mobile.Milano Shanghai.
Taking place at the Shanghai Exhibition Center (SEC), 55 luxury Italian furnishing brands will be showcased, along with an equal selection of Italian lifestyle brands ranging from the sectors of fashion and automotive to food and beverage. Forging dynamic new global business connections and signalling the way forward in terms of design trends for 2017, this event promises total immersion in the design culture of the ‘Beautiful Country’, loved and pursued around the world for its luxury, craftsmanship, innovation and style.
About Salone del Mobile Milano and the ‘Made in Italy’ :
From Cellini to Leonardo, from Raphael to Bernini, from the Renaissance workshops to the best Italian firms: Italy is a talented country, with a passion for “know how”, driven by constant research in manufacturing quality and creative passion in the design and manufacturing of its products. Bringing the ‘Made in Italy’ brand to the world for over 50 years, the Salone del Mobile Milano event was first launched in 1961 by a small group of furniture makers, representative of the Federlegno trade organisation (now FederlegnoArredo), and organised for the promotion of exports of Italian furniture and fittings.
The fair took off very quickly during its first four years, not only in terms of visitor numbers and participation from Italian and foreign operators, but also in terms of establishing itself a a driving force and showcase for the sector. The numbers since continue to impress with the Salone growing from 328 exhibitors occupying 11,860 square meters in 1961 to 2,720 exhibitors covering 210,5550 square meters 50 years later in 2011.
Defying global economic trends, the Salone has continued to expand at a dizzying pace. The internationalisation process that first took the Milan Salone to New York and Moscow in 2005 with the iSaloni WorldWide now takes us to 2016 to Shanghai.
“The continued double-digit growth of our exports, recorded in recent years, confirms the Italy first partner in furnishing system for China,” said Michele Scannavini, President of the Italian Trade Agency. ”The continued push for innovation, excellence, quality and design of our products, combined with the massive urbanization and the growth of the purchasing power of the Chinese middle class, they offer great market spaces and numerous opportunities for our companies. Basically, it is a synergistic, coordinated and influential promotion. The effort to bring the Salone del Mobile for the first time in Shanghai goes in this right direction.”
What Will You See?
55 of today’s top luxury furnishing brands will be unveiling their latest designs. These will be showcased on Archello in October in a feature collection along with our report about the trends emerging from this industry leading and trend setting event. Exhibitors will include Ceccotti Collezioni srl, Citco srl, B&B Italia SpA, Cornelio Cappellini srl, Living Divani srl, Minotti SpA, Rugiano Interiors Decoration srl, Svad Dondi SpA and Zanaboni Salotti Classici snc di Zanaboni Vittorio & C.to briefly name just a few (A full is included below).
These luxury brands will be exhibited in a space providing visitors with a unique experience thanks to a preparation project created and specifically tailored for the SEC by Arch. Alessando Colombo (Studio Cerri & Associati). At the heart of the exhibition space, there will be an “Italian Square” serving as a place to meet, exchange ideas, interact and relax, while enjoying the exquisite products displayed.
In addition there will a number of inspiring events included Master Classes, the consolidated event of the Salone del Mobile.Milano Shanghai, which takes abroad the voice of Italian architects of international fame. This year will feature Stefano Boeri, winner of the International Highrise Award for Vertical Forest of Milan awarded as “the most beautiful and innovative skyscraper of the world,” along with Fabio Novembre, an architect and designer who has reached acclaim with a series of designs for restaurants, clubs and shops both in Italy and abroad with creative and uniquely designed furniture. Marco Romanelli, architect and designer in the field of interior architecture will offer an intense critical reflection on the themes of living and design and also in attendance be Tiziano Vudafiera, a student of Aldo Rossi who operates between Milan and Shanghai, who is noted for works ranging from architecture to interior design of private and public spaces to product design.
Another meeting space will be dedicated to the SaloneSatellite, the first event to pay special attention to young designers and now a meeting place for excellence among entrepreneurs-talent scout and the most promising young designers. Its creation – in 1998 – was an act of faith in the creative potentials of the young people under 35. After the iSaloni WorldWide di Mosca, this event now will now debut in China, with its first edition involving the most prestigious design schools of the country.
There will be plenty to see and much inspiration provided by this leading global event and we are excited be bring you more in the coming months!
Full Exhibitor List:
Angelo Cappellini & C. srl, Annibale Colombo srl, Arketipo srl, Artemide SpA, Asnaghi Interiors SpA, B&B Italia SpA, Baldi srl, Barovier & Toso Vetrerie Artistiche Riunite srl, Baxter srl, Calligaris SpA, Cattelan Italia SpA, Ceccotti Collezioni srl, Citco srl, Cornelio Cappellini srl, Dada SpA, Edra SpA, Elledue Arredamenti srl, Fantoni SpA, Fendi Casa (Club House Italia SpA), Flexform SpA, Flou SpA, Foscarini SpA, Gianfranco Ferrè Home (Jumbo Collection srl), Giorgetti SpA, Jumbo Collection srl, Kartell SpA, Kohro (Wykt srl), Lema SpA, Living Divani srl, Maxalto (B&B Italia SpA), Minotti SpA, Molteni & C. SpA, Natuzzi SpA, Oak Industria Arredamenti SpA, Oluce srl, Poliform SpA, Porada Arredi srl, Porro SpA, Provasi srl, Quagliotti SpA, Riva Industria Mobili SpA – Riva1920, Rugiano Interiors Decoration srl, Savio Firmino srl, Scavolini SpA, Sicis srl, Sigma L2 Paolo Granchi srl, Smania Industria Italiana Mobili SpA, Svad Dondi SpA, Technogym SpA, Trussardi Casa (Club House Italia SpA), Turri srl, Varenna (Poliform SpA), Villari srl, Visionnaire Home Philosophy (IPE srl), Zanaboni Salotti Classici snc di Zanaboni Vittorio & C.