winner competition photo

 winner competition photo

Have you ever thought about promoting your product in a different way to attract the interest of the architecture and design community?

You have developed a new product. Now, you want to share your innovation with professionals from the built environment. You want architects and designers to use your product in their projects. How to achieve that? One way is to organize a competition. It is an attractive and lucrative way to get people engaged with your product.

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It will ultimately bring more traffic to your website, raise company and product awareness, and procure your niche in the industry.

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Archello can give your brand the powerful boost it needs to go viral. In addition to organizing competitions, the Archello team can support your company that has already organized one. Take a look at how we helped a competition organized by Interface to go viral.

Already inspired and eager to learn more? Feel free to visit:


moscow urban forum


Last month Archello had a chance to attend Moscow Urban Forum, MUF. The fourth edition of the forum took place at the Central Exhibition Hall Manezh from 11 to 14 December, 2014. The forum serves as a venue for discussion, where the leaders of Russia’s largest cities have the opportunity to discuss their most pressing issues and projects with international experts, developers and business people. This year’s forum included around 4,700 participants from 20 countries. The main topic discussed during the sessions was the “Drivers of City Development”. (In 2014 for the first time the MUF had an international Partner City – Singapore.)

In 2014 for the first time Archello was chosen to be part of the international selection of Media Partners and attended this high profile event. Archello is happy to be able share the knowledge learnt and bring it to the attention of all urban architecture enthusiasts.

During the industry event at the opening session, Sergey Sobyanin, the Mayor of Moscow City, commented:

“A city is both a living organism and something that can be placed and managed. A megalopolis, such as Moscow, can descend into mega-problem, or it can evolve into a successful mega-metropolis. That is our main goal.”

On the first working day of the forum, mayors, city managers and specialists in urban planning discussed global trends in governing cities and metropolitan areas, the future of urban infrastructure, keys issues and challenges arising for modern cities and their role in the development of national interests.

On the second day, per tradition, participants addressed the problems and potential of the Russian capital. Moscow is one of the largest city in the world, both in terms of population and GPD (gross domestic product). In the past few years Moscow has been growing rapidly. Now, as the Russian economy experiences a slowdown, Moscow needs to activate its internal development potential.

During the Forum members of the Moscow Legislature presented on their new project “The Moscow River as a Source of Urban Regeneration”. The river has determined the development of the city for centuries, however currently its potential is not being fully utilised. The project showed how the regeneration will return the river to the city and add new functions of a huge area on the city map – Zaryadye Park.  

Moscow Urban Forum Festival, the special open programme of the Moscow Urban Forum, has been held simultaneously as the addition to professional program.

At the forum Archello attended great lectures and panels. We have met many professionals from Asia, North America and Europe. One of them was Greg Clark, cities development expert. You can find the interview with Greg Clark below – we spoke about the future of urbanization, spatial strategies for cities and perspectives for cities growth.

We hope to visit the next edition of the Moscow Urban Forum!


Interview with Greg Clark

Greg Clark – has led reviews in over 100 cities globally; the Chairman of the OECD Forum on Local Development Agencies and Investment Strategies, (Paris); Senior Fellow of the Urban Land Institute, (London); his roles in the UK range from advising the Deputy Prime Minister, to acting as Executive Director of Strategy and Communications for the London Development Agency.

Klaudia Kaleta: There are many representatives of Asia at the forum. Does it mean that Asia can be seen as example of great urban development?

Greg Clark: There are people from everywhere – from Asia, North America and Europe. Moscow becomes for this time the bridge between Europe and Asia, a place where representatives of both continents can meet. Like Istanbul in the past.

However, it is true that despite partly Western heritage, Moscow represents challenges typical for contemporary Asian cities – the huge scale, transportation, rapid growth of population. Its dynamics are more similar to Shanghai, Hong Kong and New Delhi than to Paris.

Singapore is the Partner City of this year’s forum. Do you think this city and Moscow have much in common?

The example of Singapore is an important lesson and demonstrator city for the whole world. Singapore have grown from the poverty to one of the top 20 cities in the world in 50 years

It was possible thanks to investment in healthcare, education, housing, transportation and spatial strategy to scale up. Combining those five factors made Singapore the efficient city.

Note: Singapore is city-state that became independent in 1965.

Can you clarify what spatial strategy means in this case?

There are four cities Singapore, Hong Kong, Seoul and Tokyo that decisively changed their spatial model. From single centre – everybody going in and out – to multiple city centres with high capacity city transport and medium density-quality-price housing. This model is applicable almost everywhere in the world, also in Moscow. It took fifty years for Singapore to become one of the top cities in the world but it should not take so long to Moscow. I think it will take around twenty years to see the real change.

And what are the key factors that determine the growth?

It is very important for the government to become very pro-active player in three things. First of all, land ownership. Changes which I described are almost impossible to make if you have the land divided between many private owners. The city has to take the land. The second thing is the efficient tax system. The tax system has to be able to work in a way that when city creates the value by park, public spaces etc., it should also have the power to bring some value back. The last thing is planning system, a city should be able to set out a vision and follow it with a discipline and no exceptions to the plan.

The Moscow Government is planning to build the second Moscow on the north of the city. Is it going to be a new driver of development?

In the long-term – yes. In the short and mid-term – centres are in the Moscow. I think Moscow river is the geographical space to create the multiple centres city, but also much more housing. This will also help with reducing the congestion and keeping people in the centre – good quality public housing and affordable private houses.

With people driving in and out the centre there is a big problem with transportation – it is a worldwide problem, experienced by Moscow as well. Do you have any clues for that?

One: you need to have fewer people driving. There are two ways to do that, first – more people living in the centre, so you don’t need to drive; two: increase and improve public transport. Second thing, more centres. When you have poli-centric city, people are going different directions, not only in and out of the centre. Plus charging people for using their cars, so parking, congestion charging etc.

What do you like the most in Moscow? How do you see its future?

I come from London. The British had an empire, so there are many things to be proud and ashamed of. Moscow is similar, it is also a postimperial city. I see the opportunity here. Moscow, as a global city with many links to others, has a chance to become influential again. Not in military sense but in the sense of soft power – culture, human capital, education etc.

I think Moscow will have a great design ethics based on Moscow river revitalization. The river is DNA of the city and I hope to see some interesting design connected to it, something that expresses the spirit of Moscow again.


Taking place in January, the sixth edition of the Toronto Design Offsite Festival (TO DO) became a platform for beautiful making that is community-based and open to everyone. With 78 events, exhibitions, and window installations happening across the city, TO DO embraces all design disciplines and cross-disciplinary collaborations and practices. Festival focuses on innovative and emerging work in industrial design, interior design, site-specific installations, architecture, and graphic design. This is an exciting opportunity for the public to come into direct contact with contemporary design in its diverse forms, for a new generation of designers to get inspired, and to meet local designers and makers, as well as designers from across Canada.

TO DO was founded  with a group of designers and curators in 2010. It stemmed from a desire to create a community around some amazing independent exhibitions, such as Come Up To My Room, Radiant Dark, Capacity and Tools. TO DO started small, we didn’t know we were creating a festival. What we did know was that we wanted to feature and promote what was going on in the city – stress Deborah Wang (Creative Director) and Michael R. Madjus (Communications Coordinator).

This approach can be easily seen during the Festival. TO DO celebrates the unique diversity of Canada’s energetic design scene, providing exposure for the country’s most promising designers and introducing the public to the practice of design. We don’t choose the theme for our exhibitors, we want to be a festival that’s open to all. Also to the unexpected. This can be challenging, especially to maintain a certain level of quality, but it is very rewarding – say D. Wang and M. Madjus.

This year curators’ were very excited about the window installation ‘Outside the Box’, the project based on trust and suprise. Design correspondents from cities across Canada and the U.S. selected pieces to include in their respective boxes, so nobody was sure what will arrive until show starts. Libs Elliott pushed boundaries of the design at this years TO DO – he used generative design to build handmade quilts. What does that mean? The quilt designs are made using a programming language called Processing, so not only is each quilt handmade, each quilt also bears a unique composition. The product that seems to continually amaze is the slip-cast porcelain work of Jeremy Hatch. Jeremy casts everyday objects – often ones that are robust and durable, such as woven rope or a sink – out of porcelain, defying our material expectations.

Toronto is the perfect place to host the festival because Canadian design has a lot of roots here. The best city to show contemporary design is one that is “home” to the creative people and institutions, but also a city that is adaptable, offers new possibilities and allows for interaction and growth – say D. Wang and M. Madjus. With a very positive reception from the community and abundance of enthusiasm the Festival have been able to grow exponentially. One key difficulty is funding. While organizers haven’t fully overcome this hurdle yet, they are optimistic and continue to work hard to both produce a top-notch festival and secure on-going funding sources – two aspects which they feel will continue to feed each other. A new sponsorship from Keilhauer gives new confidence in this respect.

Hope to see you there next year!


how its made - 2000px width

how its made - 2000px width

January 15, 2015 – Archello presents How It’s Made, showing how great buildings are made. Finally, architects and designers, who want to know how a great building is made, can find it at

Archello’s How It’s Made concept describes how different parties are involved in a building project, ranging from the vision of the architect, engineers and contractors to specific products delivered by manufacturers. How It’s Made not only reveals the vision behind a building but it also connects all parties involved, making Archello a rich source of content for architecture and design.

“Archello’s concept How It’s Made is like the IMDB movie database for the architecture and design industry. How It’s Made positions Archello as the platform where all parties can demonstrate their contribution to a building project.” comments Martijn Postmus, CEO, Archello

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The revolutionary idea of How It’s Made will change the way architectural projects and the parties involved are presented and documented. Archello has a rich database with over 25,000 connected companies which published more than 100,000 project and product stories. A large increase of companies from all disciplines are adding thousands of new stories each month presented by various professionals – from contractors, floor designers, kitchen manufacturers, interior architects, photographers to technical engineers. Archello is the platform that connects the architecture and design industry.

Discover How It’s Made

Discover the products, stories and building teams behind amazing buildings such as the Heydar Aliyev Center by Zaha Hadid, Museo Soumaya in Mexico, Torre Agbar by b720 Fermin Vazquez Arcquitectos , De Rotterdam by OMA, Marina Bay Sands by Safdie, where architects, manufacturers and engineers compile together.

To explore other How It’s Made stories, please visit

For more information and press images, please contact:



Martijn Postmus


Gabriela Venkova