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Manufacturers are becoming much more aware of the need for good quality content related to their products, services and importantly their reference projects. This content can be used to share across social media, SEO and in print. Here are some interesting facts why:

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The major search engines are focussing on creating the best possible user experience, which means sites that offer relevant information stand to gain the most visibility. Investing in original, quality content creation is essential to SEO success. Social network marketing has in past years become as important as SEO. Quality content shared on social media has a higher virality and claims your company’s niche in the industry. In the architecture and design industry every company has their story to tell about their products but also about their reference projects. Who did this company work with to create this project? Why did they choose to work with them? What specialties did they bring to the project? These are all the questions architects, designers and specifiers ask for when looking to work with a company that can supply them with the expertise and products they need.

At Archello we have over 4 years experience developing this kind of content for special clients. We have decided to open these services to our members and explain what we offer below.

Project stories.

There is a reason why architects chose to work with your company on a certain project. Other architects want to know this reason. This is why it is so important to write interesting project stories from your companies point of view. What products were used and why were they used? Why is this project significant for your company? We can help you create these stories, with the right keywords relevant to your company and interesting for architects to read. These stories can be used in your own communication, on Archello and website.

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Social media posts.

Social media posts need to inspire and inform. They should be short and attention grabbing. Understanding what your followers want to see and read is key to an effective social media strategy. With over 4 years experience in managing Twitter, Facebook, Pinterest, LinkedIn, Instagram and Tumblr accounts for Archello, architects and a number of high end manufacturers such as FLOS and 3FORM, we can help put together the most effective posts aimed at architects and designers.

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An example of a good project story.

The recently completed Heydar Aliyev Cultural Centre in Baku, Azerbaijan, has not only been shortlisted for the World Architecture Festival Awards, but has also been selected as a finalist for the Inside 2013 interior  design awards. The spectacular new cultural centre impresses both by its sheer scale and its innovative design. Named after the third president of Azerbaijan, the governmentcommissioned building was designed by renowned Iraqi-British architect Zaha Hadid.

Acting as a vibrant meeting place, which houses an auditorium, exhibition areas and various public spaces, the Heydar Aliyev Cultural Centre has already become an important force in local cultural life. With its white curving forms, it is a distinct landmark in the urban landscape, while the centre’s arts and events programme contributes to a better understanding and the strengthening of Azerbaijani culture.

Hadid insisted on working with Bolidt on this project. The centre features 15,000m2 of Bolidtop® 525, spread over the vast floor area of the het five-storeyed building. The design concept with its flowing white lines is continued in the interior. The glazed facades of the building allow natural light to flood the interior spaces, which complemented by elegant strips of white neon on the ceiling, adds extra lustre to the immaculately white Bolidt flooring.

Because of the great number of visitors and activities at the centre, Bolidt has installed sound-damping floors in several spaces. Bolidt has specifically developed the Bolidtop® 525 Combi system for the museum sector, one of the many specific sectors that Bolidt supplies with specialist solutions. All the systems in the Bolidtop® range are non slip, wear resistant and extremely durable, allowing het Heydar Aliyev Cultural Centre to focus on surprising its guests with highquality cultural offer for many years to come. Bolidt will continue to focus on the worldwide application of its flooring systems.

By Bolidt flooring working with Zaha Hadid on a project in Azerbaijan.

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If your company is interested in us writing your project stories and creating content please do get in touch. We can help you with creating an effective content creation strategy.

Contact Tom Kolnaar (tom.kolnaar@archello.com) tel:+31 (0)35 – 699 30 55