IIDEX

Archello has partnered with some of the most exciting architecture and design events in 2014. Here are the highlights. If you will be exhibiting at any of these events please do get in touch, we will promote your stand and products during the event. You can contact our Event Manager Klaudia Kaleta (klaudia.kaleta@archello.com) she can help you with connecting your products to the event on Archello.

 

IMM Cologne

13 – 19 January 2014

http://www.archello.com/en/event/imm-cologne-0

imm cologne isn’t just the first interior design trade fair in the calendar each year; it is also the first choice of renowned international exhibitors as well as expert visitors with a high level of decision-making authority from all over the world.

IMM-Cologne600

 

Ventura Lambrate

8 – 13 April 2014

http://www.archello.com/en/event/ventura-lambrate-2014

Ventura Lambrate is a one of the key-events for design in Milan during the period of the Salone del Mobile. Ventura Lambrate offers a stage to the most talented expressions of the international design world, with a clear focus on creativity, concept, experimentation, high quality and content.

Ventura-lambrate

 

IIDEX Canada

3 – 4 December 2014

http://www.archello.com/en/event/iidex-canada-2014

IIDEX is a trade show and conference that brings together over 15,000 interior designers, architects, landscape architects, lighting designers, industrial designers, facility managers, developers, and business executives; 350 exhibitors and their innovative products; world-class keynote speakers; immersive feature exhibitions; over 50 professional accredited seminars; parties; award ceremonies; tours; and more.

IIDEX

Red Dot Design Award 

7 July 2014

http://www.archello.com/en/event/red-dot-award-2014-product-design

For almost 60 years now, Red Dot stands for belonging to the best products from various areas of the industry. A new round is about to start for evaluating which products are ground-breaking in an international comparison and will receive the sought-after quality seal.

Red-dot-design

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Next year we have an exciting development for Archello members. Soon you will be able to view your company profile analytics and generate reports from these numbers. This has been one of the most requested developments by our clients. We believe it will help not just you but also us in understanding how we can help you present a complete and effective profile on Archello. Here is a teaser of how the analytics will look. This functionality is only available to Connectivity members or higher. If you are not a Connectivity member or higher and would like to see these reports early 2014 then you can request to upgrade your profile here: http://www.archello.com/en/page/upgrade

Archello_Analytics

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We would like to welcome some of our new members to Archello. All of which are known for working with some of the world’s best architects and producing high end building products.

 

Leicht (sponsor) - http://www.archello.com/en/leicht

A world leader in kitchen design and manufacturing. They have an extensive portfolio of projects many of them already published on Archello.

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USM (gold)http://www.archello.com/en/usm

Producer of the famous modular storage system Haller. USM designed and produce one of the design classics of the past century and it is still as modern and relevant as ever.

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Steelcase (platinum)http://www.archello.com/en/steelcase

In their own words “Steelcase has been bringing human insight to business by studying how people work, wherever they work.” Steelcase produce furniture for the contract market all around the world.

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Cosentino (sponsor)http://www.archello.com/en/cosentino

Based in Spain, Cosentino is the name behind global market brands for quarts surfaces such as Silestone the nati-bacterial quartz worktop.

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Gira---Project---Villa-Kogelhof-in-Kamperland

Recently I held a socia media workshop with a client of Archello’s. During the workshop I spoke with some of the sales reps who were managing projects all around the world. My questions to them were what kinds of projects are you working on, with what architects and how are you promoting these projects from the companies side? One of the reps told me he had just finished the Armani hotel in Dubai and they had been working directly with Giorgio Armani. But he had not promoted the project or even thought about promoting the project. I hear this a lot from manufacturers working with some of the best architects and designers in the world. Here I would like to explain why having your own stories about your reference projects is important.

 

Social Media

To have your own story gives you a great opportunity to announce it on social media. It also gives you the chance to mention and engage with the architects you worked with. On Twitter, Facebook and Pinterest you can mention the architects with @. This notifies them you mentioned them in your announcement of the project. On Archello you can list the company as an involved company and in turn they will be invited to add their own story of the project.

Bolidt

 

SEO

A well written project story can really boost your SEO and traffic to your own website. With the right keywords and the right description search engines will index your page higher in their listings. Archello has a good reputation on Google and also having your story on Archello will bring more attention to it. It is very difficult to get your website listed high in Google. Having stories of your projects is the perfect way to increase your Google ranking.

tnt-headquarters---Google-zoeken

 

Reputation

Like the company that had worked with Giorgio Armani, so many companies are working with fantastic architects and designers but no one knows about it. If your company worked with Zaha Hadid, Foster and Partners or even a local architect then other architects want to know about it. They see you as a company that is capable of achieving such projects and can work proactively with the architects.

Poly-Products---Project---Erick-van-Egeraat-office-tower---The-Rock

 

What makes a good story?

Here is an excellent example of a project story by GIRA: http://www.archello.com/en/project/villa-kogelhof-kamperland/1364475

The story cover these points in order:

- project location

- the user/client

- the architect

- the architecture

-  the user/client specification

- project use

- the product and why that product was chosen

- the building technology and sustainability

The story is written from the company’s point of view, summarises the project and informly tells the reader why their product was used in the project.

Gira---Project---Villa-Kogelhof-in-Kamperland

 

Photography

Photos of your product in the project are very important. The photos should be taken from the companies perspective and not the architects. Great photos can inspire and influence architects. They are just as important if not more important than the text itself. Here is a good example by Eestairs.

sdngtd

Archello creates content and project stories for a number of high profile clients. Our team of editors are experienced in writing engaging text from the manufacturers point of view. We can also advise on good architectural photographers. If this is interesting for you please send me an email: mark.studholme@archello.com. We can provide a free evalaution of your current content strategy and advies what would be best for your specific company.